Use minimum text, include the purchase details, and that big, conspicuous button that the recipient needs to click if they need to confirm anything (or sometimes a less conspicuous link).īut even if you go for minimum text and maximum clarity, you can still add personality and that “human touch” that’s often missing from automated emails. Which in itself is not that bad – after all, the confirmation email should be clear and either give people as much information as they need about their order or prompt them to take that one action – confirming their signup.Īnd that’s what a lot of confirmation emails and popular confirmation email templates do. Marketers don’t always use this opportunity, and often use generic confirmation email templates available with their ecommerce or email marketing software. Signup or registration – for a course, newsletter, webinar, an account, etc.Ĭonfirmation emails are triggered by customer behavior, and that’s usually why they’re opened and clicked in the first place – your recipient expects to get them right then and there.Īnd precisely because they’re so effective and personalized by their very nature, they’re the perfect marketing opportunity to start a one-on-one conversation with your recipient.It’s any transactional email you (automatically) send to a customer, user or prospect after they’ve completed an action, like: Really Good Emails newsletter confirmation email AliExpress email address verification email
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